TYPES OF INFORMATION COLLECTED:
1. PERSONAL INFORMATION
Personal Information is information about you, for example, your name, address, e-mail address, or telephone number. You are not required to provide any personal information in order to have general access to our Sites, however, in order to access certain information, features or services and to make purchases you may be required to provide Personal Information. African Lion Safari only gathers personal information, such as names, addresses, and email addresses etc. when a visitor voluntarily submits it to our Sites through such actions as subscribing to our newsletter, purchasing of tickets, seasons passes, gift cards, products or services, inquiry for information, resolution of a complaint/concern, submission through any interactive forum offered on the website or participation in any contest or marketing program.
Information submitted may include, but not limited to: name, address, phone number, email address, password and credit card information. We use this information to process your request and/or to contact you with questions and /or information regarding your reservation, purchase or applicable feature or service. In circumstances where you have indicated that you wish to receive additional information, we use your personal information to send you information about us and promotional material about our products together with details of any offers we may have available from time to time.
2. AGGREGATE INFORMATION
Aggregate Information is information that does not identify you. Aggregate information may be collected when you visit our Sites or interact with our Services independent of any information you voluntarily enter. African Lion Safari may collect, use, store and transfer Aggregate Information without restriction.
When you visit our Sites, some information is automatically collected. Information could include your computer’s Internet Protocol (“IP”) address, operating system, the site from which you linked to us (“referring page”), browser type and language, device identifier numbers, your site activity and the time and date of your visit. This information is collected to help us recognize you each time you return to our Sites, which helps us tailor the content of our Sites to your needs. It is also used in an aggregate, anonymous manner in our internal analysis of traffic patterns with our website.
African Lion Safari may use analytics, including Google Analytics to analyze traffic to this website. Google Analytics does not create individual profiles for visitors and only collects aggregate data. To disable Google Analytics, please download the browser add- on for the deactivation of Google Analytics provided by Google.
African Lion Safari may use standard technology called “cookies” on its Sites. Cookies are small data files that are downloaded onto your computer when you visit a particular web site. You can disable cookies by turning them off in your browser; however, some areas of the Sites may not function properly if you do so.
African Lion Safari has no control over any information shared with another web site prior to or after entering our Sites from said web site or portal.
INTEREST BASED ADVERTISING
We may also participate in interest- based advertising using similar technology. This means that you may see advertising for African Lion Safari on other websites based on your browsing behavior across websites. Some websites where we may advertise belong to ad networks that use your web browsing history to choose which ads to display on their network websites; these ads include advertising for African Lion Safari, but no Personal Information is shared with these third party ad networks. Other websites where you see our ads, such as Facebook, may use interest preferences that you have chosen on those sites, to choose which ads to display to you.
SHARING OF PERSONAL INFORMATION WITH THIRD PARTIES
Your personal information is subject to reasonable safeguards and accessible only by employees and our trusted marketing agency who require this information to better serve you and/or improve our performance.
We may transfer Personal Information to third party service providers who support our activity. For example, we may transfer your Personal Information to third party service providers to process your payment for products or services, or to provide email communications. These third party service providers are not authorized to retain, share, store or use the Personal Information for any purposes other than to provide the services they have been hired to provide.
African Lion Safari will not sell or rent personal information obtained about our users to a third party. We do not sell or rent customer lists.
PROMOTIONAL AND INFORMATIONAL OFFERS
With the permission of an online visitor, information submitted at the time of registration or submission may be used for marketing and promotional purposes by the Company in compliance with applicable anti-spam legislation. If a visitor objects to such use for any reason, he/she may prevent that use, either by e-mail request or by modifying the registration information provided. The Company uses reasonable efforts to maintain visitors’ information in a secure environment. If you have submitted personal information and want to change it or opt-out, please contact us as described below.
“OPTING OUT” OF COMMUNICATIONS/ INFORMATION REMOVAL/ CORRECTIONS
PROTECTION OF CHILDREN ONLINE
The Company considers the protection of children’s privacy, especially online, to be of the utmost importance. We do not knowingly collect or solicit personal information from children nor do we allow them to become registered users of, or to request information through, our Sites or help-seeking information lines.
If you are using our Site or Services on behalf of a child under the age of 13, including purchasing a Season Pass for a child under the age of 13, you must either be that child’s parent or guardian, or have the permission of that child’s parent or guardian, to supply the required information.
PROTECTION OF INFORMATION
Our Commitment to Security
We have put in place physical, electronic, and managerial procedures to safeguard and help prevent unauthorized access, maintain data security, and correctly use the information we collect online. The Company applies security safeguards appropriate to the sensitivity of the information, such as retaining information in secure facilities and making personal information accessible only to authorized employees on a need-to-know basis.
Storage of Information
Personal information you share with us is stored on our own systems or on systems hosted by our third party service providers, some of whom may store information in the United States and other countries outside of Canada. We take reasonable steps to identify and select third parties that are capable of keeping personal information reasonably safe, we enter into contractual agreements with a view to keeping personal information reasonably safe and we take reasonable steps to administer our relationship with third-parties to keep personal information reasonably safe.